GLIMMA

We're the team that makes sure your brand looks right everywhere.

Brand strategy sets the standard. We protect it in the real world — across every site, market, and touchpoint. 25 years of doing this, across 100+ countries, means we've seen the ways it goes wrong. And we've built everything we do around preventing that.

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Our founding principle

The brief is always the same:
protect the brand in the real world.
Get it right in Munich and Mumbai and Miami.
Don't let implementation undo design.

Our story

GLIMMA was established with a clear purpose: to make brand implementation more connected, consistent and manageable.

A brand team at work in a glass-walled meeting room
Two colleagues reviewing artwork together on laptops

2000

GLIMMA was founded in December 2000 by Jonny Hawkins (Duramark, UK) and Christophe Renard (MegaMark, France), who ran established graphics manufacturing and installation businesses in their own countries.

Working across borders, they identified a recurring problem: brand owners would approve design, but by the time it reached local subsidiaries, agencies and installers, the result rarely matched — wrong logos, wrong colors, wrong materials, programs left unmonitored. Valuable brands were being diluted between approval and delivery.

A Selecta service van in its rebranded livery
Selecta vending machines carrying the new brand graphics

2006

The direct-to-brand model was tested in 2006, starting with Selecta: rebranding their European fleet of service and merchandising vehicles, alongside their vending machine network.

A world map marking the countries in GLIMMA's partner network

Post 2006

That experience shaped a shift in strategy: direct-to-brand sales combined with licensed relationships with local country graphics companies, known as Gold Partners, across selected European countries. The network began in the UK, France, the Netherlands, Germany, the Nordics and Italy, then expanded to Hungary and Spain.

That approach became the structure GLIMMA still runs on today: a network of licensed local partners, each bringing local knowledge, language, production and installation, with programs coordinated centrally.

A Heineken delivery van in full brand livery
Avianca signage on a building facade
An HSBC reception area with branded wall graphics
A branded automotive stand at Auto Shanghai

Today

GLIMMA’s network of partners is now truly global, and the model has grown well beyond production and installation. It now also includes strategy and design, full program management, asset visibility and governance.

What hasn’t changed is GLIMMA’s commitment to making brand implementation more connected, consistent and manageable, so brands look like themselves, everywhere they show up.

What we believe

Three things we won't compromise on.

The brief isn't done until it's built

Strategy and design are only as good as their execution. We've seen what happens when implementation is treated as an afterthought — inconsistency, cost overruns and brand standards that erode site by site. Closing the gap between design intent and real-world delivery is the entire point of what we do. Not a service line. The mission.

Site 247 matters as much as site 1

Anyone can make the flagship look right. The test of global brand implementation is whether the 200th location in the 14th country looks as good as the first. That requires governance, not just good intentions. It requires a system — audit, production, rollout, maintenance — that doesn't get tired or inconsistent at scale. Building that system is what we've spent 25 years doing.

No surprises is a deliverable

Brand implementation programs are complex, high-stakes, and clearly visible inside organizations. A CMO whose rebrand is running over time or budget doesn't just have an operational problem, they have a personal credibility problem. We treat visibility and communication as core to the work, not extras. Clients should never have to wonder if the project is on track and within budget.

Who we work with

Global reach. Any scale. The right fit matters.

Global enterprises

Accenture
Amazon
Delta
Volvo
CEVA
Airbus

Growth brands

Adani
CarNext
Pharmanovia
Grundfos
Arkema
Mott MacDonald

Focused programs

AGCO
Bullfrog Spas
Creambell
Îlot Saint-Michel
Pepsi
Lay's
Mander Centre
Team

You'll work with people who've done this. A lot.

Senior leadership with direct program oversight across every region we operate in.

Tom Hawkins

Tom Hawkins

CEO

Tom Hawkins

CEO

Tom is a commercially driven brand management leader with over 17 years of experience delivering strategic and brand implementation solutions for some of the world's most recognized brands.

As CEO of GLIMMA, he is responsible for strategy and operational excellence worldwide. With a passion for innovation and a commitment to excellence, Tom enjoys managing cross-cultural teams, and delivering measurable results at scale. His expertise spans brand implementation, visibility solutions, and technology.

Clients

FedEx, Accenture, AIRBUS, Arkema, HSBC, CEVA / Bollore, Nokia, AGCO, SAR, Adani Data Centre, Shoppers Stop, and more

Ross Haxton

Ross Haxton

Managing Director, EMEA

Ross Haxton

Managing Director, EMEA

Ross is a senior brand professional with deep agency experience, having worked as a designer, creative leader, and Managing Director – specializing in brand strategy, identity, and experience across physical and digital environments. He helps global organizations turn brand ambition into clear, commercially effective experiences, blending strategy with creative and implementation expertise.

He’s led multidisciplinary teams and major international programs, delivering award-winning, measurable brand impact – driven by connecting strategy, creativity, and real-world delivery.

Clients

Accenture, Volvo, Nokia, HSBC, CEVA, AGCO, 3M, FedEx, adidas, Radisson, Chelsea F.C., David Beckham, and more

Coralie Moles

Coralie Moles

Operations Support Manager

Riya Patwa

Riya Patwa

Senior Designer

Aqib Shaikh

Aqib Shaikh

Senior Project Manager

Ashish More

Ashish More

Finance Manager India

Amy LaCoursiere

Amy LaCoursiere

Commercial Director Americas

Victoria Sanchez Armas

Victoria Sanchez Armas

Project Manager

Adam Pinsley

Adam Pinsley

Brand & Design Specialist

Chris Boland

Chris Boland

Key Account Representative

Justin Santa Maria

Justin Santa Maria

Lead Project Manager

Elisa Englender

Elisa Englender

Project Coordinator

Mohsin Shaikh

Mohsin Shaikh

Managing Director, India & ME

Mohsin Shaikh

Managing Director, India & ME

As Managing Director for India and the Middle East at GLIMMA, Mohsin Shaikh combines expertise in brand consultancy, project management and design to lead client relationships and complex brand implementation programs across diverse regions.

He brings strong expertise in strategic planning, client engagement and cross-functional coordination, ensuring brand rollouts maintain high standards of creativity, consistency and operational excellence. His collaborative approach and problem-solving skills help deliver practical, value-driven solutions for clients.

Clients

FedEx, Accenture, AIRBUS, Arkema, CEVA / Bollore, Volvo, NOKIA, SAR, Cinepolis, BASF, Shoppers Stop, Adani Data Centre, and more

Harm Janssen

Harm Janssen

Business Director EMEA

Pauline Speelman

Pauline Speelman

Project Coordinator

Chuck Driskell

Chuck Driskell

Managing Director, Americas

Chuck Driskell

Managing Director, Americas

Chuck brings 27 years of expertise in the advertising and branding industry, including 24 years in leadership roles guiding nationwide and global brand rollouts. He spearheaded one of the largest and fastest fleet branding initiatives in U.S. history – branding 29,000 AT&T vehicles in under six months after the DirecTV acquisition.

Chuck combines industry knowledge, strategic problem-solving, project management and team leadership to turn brand visions into reality. A U.S. Army veteran, he brings discipline and precision to every initiative, ensuring seamless execution and impactful brand transformations.

Clients

Accenture, Delta Air Lines, AT&T, Verizon, Comcast, Time-Warner, Honda, Eversource Energy, Novant Health, Mercy, and more

Kanchan Baharani

Kanchan Baharani

Project Controller

Mary Bulla

Mary Bulla

Finance Manager Americas

Global delivery

Global consistency with local efficiency.

We operate through regional hubs supported by vetted partner networks. This isn't about offices everywhere — it's about central control with local delivery. Behind every project is a network of pre-qualified local partners — installers, production specialists, and brand experts — built over 25 years in every market we operate in.

World map highlighting GLIMMA's regional delivery hubs and partner network coverage
100+Countries
5,000+Sites delivered
25,000+Assets managed
95%On-time
In practice

What trusting us with your brand looks like.

Different briefs. Different scales. The same commitment to protecting your brand in the real world.

Logistics

6-month global rebrand across 256

CEVA acquired Bolloré and had 6 months to rebrand globally. We surveyed every location and vehicle, created transition proposals, and coordinated rollout through one central program office.

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Go deeper

Learn more about GLIMMA.

Learn more about how we work, where we operate, what our technology does and who we partner with.

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