GLIMMA
The tail fin of a Delta aircraft against a blue sky, an airport building visible behind it.

Delta

275+

Airport destinations worldwide

6

Continents covered

4,000

Delta flights a day, uninterrupted

1

Continuous program, not a rollout

Sector
Airlines
Location
275+ airports, six continents
Project type
Ongoing global brand implementation and management
Service scope
Signage & wayfinding
On-site surveys
Brand asset database
Vendor & fleet services

Delta operates more than 4,000 flights a day across 275+ destinations on six continents. Delivering a consistent brand experience across that network means managing far more than individual signage installations. It requires a coordinated approach to the many physical brand touchpoints passengers encounter throughout their journey.

Airport environments are complex, high-traffic spaces, with different operational requirements, stakeholders and local conditions. Maintaining consistency across them requires ongoing visibility of branded assets, clear specifications and close coordination between global and local teams.

GLIMMA works with Delta across the passenger journey, designing, producing and installing visual brand assets while using on-site surveys, asset tracking and central brand data to support ongoing management across the network.

GLIMMA supports Delta’s brand experience across 275+ airport destinations, from curbside to baggage claim and across the passenger journey.

The challenge

Curbside to baggage claim, everywhere Delta flies

Delta operates more than 4,000 flights a day across 275+ destinations on six continents, serving over 200 million customers a year with roughly 80,000 employees. Every one of those airport environments is complex, high-traffic, and governed by its own mix of stakeholders, regulations and operational constraints.

Delivering a consistent, high-quality brand experience from curbside to baggage claim — everywhere Delta flies — takes more than a one-off installation. It requires ongoing precision, coordination and sector expertise.

It also requires a way to keep evolving the brand experience over time without losing consistency across the network. A program that only works the day it finishes is not a program.

A Delta-branded airport shuttle bus, its livery reading “working hard every day to make connections faster”.
A woman wheeling a suitcase through a terminal past a large triangular Delta wordmark graphic on the wall.
A Delta aircraft on the tarmac at sunset, ground crew loading cargo containers beside it.
Passengers being helped at a Delta check-in desk in front of a wordmark wall.
A woman walking through an illuminated elevator lobby past a red and blue Delta-branded artwork.
Empty gate seating in front of a wall graphic showing a Delta aircraft in flight.
The approach

Map the journey, not the sites.

GLIMMA applies a journey-led methodology, mapping every stage of the passenger experience and aligning brand delivery to each one, rather than treating signage and environments as isolated installations.

Global audits and asset tracking, journey-based environment planning, and central coordination with local delivery teams give GLIMMA visibility and control across every location at once — an approach built for continuous delivery rather than a single rollout.

A passenger doesn’t experience 275 airports. They experience one journey, several times a year. Planning against the journey rather than the site list is what makes that journey feel like one brand.

Explore environment transformation services
The solution

275+ destinations.
One continuous program.

Delta's ticketing hall at Denver, bag drop and agent assist screens ranged along the counter.
Self-service kiosks against the illuminated glass wall of a Delta Sky Club at Minneapolis–St Paul.

GLIMMA manages an extensive range of brand assets for Delta globally: signage, wayfinding and marketing communication assets across check-in, baggage claim, gates, lounges and ground transportation, plus the on-site surveys, project tracking and brand asset database that keep all of it current. The design team interprets Delta’s brand guidelines to create visual communication that holds up across the entire customer travel journey, with continuous monitoring and optimization adding new services to the program over time rather than treating the relationship as a single finished project.

01

Journey mapping

Every stage of the passenger experience, from curbside to baggage claim.

02

Global audits

On-site surveys establishing what exists at each of 275+ destinations.

03

Brand asset database

One current record of every asset across the network.

04

Design interpretation

Delta’s guidelines translated into visual communication per environment.

05

Production and installation

Signage, wayfinding and marketing assets delivered in market.

06

Project tracking

Progress held centrally across every location at once.

07

Continuous optimization

Monitoring and new services added as the program evolves.

A Delta baggage service office beside the carousel, its counter under an illuminated Delta wordmark.

Check-in, gates, lounges, baggage claim, ground transportation — each one a stage of the same journey, delivered to the same standard.

Passengers at a Delta help center, digital screens on either side of the entrance.

On-site surveys and a live brand asset database are what keep 275+ destinations current, rather than accurate only on the day they were installed.

The impact

Quality, impact and emotion —
at every touchpoint.

GLIMMA has delivered a consistent, high-quality brand experience across Delta’s global passenger journey — one described as “rich in quality, impact and emotion” across every touchpoint a traveler encounters.

Structured global delivery paired with deep sector expertise keeps that consistency in place across 275+ destinations, even as the program continues to add new capabilities.

The relationship is an operating capability rather than a finished project: surveys, tracking and the asset database keep running, and new services join the program as Delta’s needs change.

6

Continents

1

Continuous program, not a rollout

275+

Airport destinations managed

The rear of a Delta airport shuttle bus in the “To the world's best employees, thank you” livery.
A landscape mural running the length of a Delta terminal corridor.

Delta’s brand across the passenger journey — consistent at 275+ destinations, and kept current as the network changes.

Why us?

A long-term partner for brand delivery

Maintaining one consistent brand experience across 275+ airports on six continents isn’t a single project — it’s an ongoing operating capability.

GLIMMA combines deep aviation sector expertise with structured global delivery, giving Delta continuous coordination and brand integrity at every touchpoint, not just a one-time installation.

GLIMMA continues to support Delta Air Lines as a long-term partner in maintaining and evolving its global brand environment.

Global partner network. Local delivery teams at 275+ destinations on six continents, coordinated centrally.

Our partner network

Aviation sector expertise. Airport environments, stakeholders and operational constraints are familiar ground here.

View all services

Brand governance. Clear standards and central oversight help keep the brand consistent across markets, sites and suppliers.

Brand governance and control

Brand asset database. On-site surveys and asset tracking keeping the whole network current, continuously.

View technology