Avianca
300+
Locations rebranded
29
Countries, four continents
180
Days, audit to launch
0
Leaks before launch day
- Sector
- Airlines
- Project type
- Global rebrand implementation
- Confidential until launch
- Service scope
- Airports & ticket offices
- Ground fleet
- Signage & digital screens
- Office branding
- Timeline
- 180 days
Avianca needed a new brand identity live across more than 80 airports and 220 ticket offices in 29 countries and four continents — and needed it to stay secret until a single, simultaneous launch day.
That meant coordinating an enormous physical rollout — paint, signage, digital screens, point-of-sale materials, office branding, ground fleet, real estate — across very different regulatory and logistical environments, without a single leak tipping off the market before Avianca was ready to reveal the new brand itself.
GLIMMA audited every branded asset across the network, then project-managed delivery from its Mexico and Colombia offices, working in confidential collaboration with Avianca’s internal Rebrand team.
Rebranded more than 300 locations across 29 countries and four continents within 180 days, while keeping the new identity secret until launch day.
A rebrand nobody could see coming
Avianca needed to implement a new brand identity across more than 80 airports and 220 ticket offices spanning 29 countries and four continents — and do it while keeping the new identity confidential until a single, simultaneous launch day.
That meant coordinating an enormous physical rollout — paint, signage, digital screens, point-of-sale materials, office branding, ground fleet and real estate — across very different regulatory and logistical environments.
And it meant doing so without a single leak tipping off the market before Avianca was ready to reveal the new brand itself. A rollout that large usually announces itself long before launch day.
Audit everything. Tell nobody.
GLIMMA began with a full audit of every existing branded asset across the network, giving a clear baseline for what had to change. Delivery was project-managed from GLIMMA’s Mexico and Colombia offices, using local network knowledge to navigate cross-border regulatory restrictions and language differences market by market.
Throughout, GLIMMA worked in close, confidential collaboration with Avianca’s internal Rebrand team across HR, Marketing and Corporate Affairs, so every function affected by the change stayed aligned without the secret going wider than it needed to.
Speed and secrecy pull in opposite directions on a rollout this size. Holding both meant a tight central program, a small circle of people who knew, and local teams briefed only on what they had to install.
Explore rebrand and brand refresh300+ locations, 29 countries.
One launch day.
GLIMMA rebranded more than 300 locations across 29 countries on four continents, covering every brand touchpoint Avianca operates: airports, ticket offices, ground fleet, real estate, digital screens, signage, point-of-sale materials and office environments. The entire program — more than 80 airports and 220 ticket offices — was delivered within 180 days, coordinated centrally from Mexico and Colombia while executed by local teams equipped to handle each market’s specific regulatory and language requirements. Confidentiality was maintained throughout, so the rebrand reached the public as one coordinated reveal rather than a gradual, market-by-market leak.
More than 80 airports and 220 ticket offices, all switched inside 180 days — and all still carrying the old identity the day before.
Central control from Mexico and Colombia, local execution in 29 markets: the only structure that holds both speed and confidentiality.
“Speed was essential and GLIMMA rose to the challenge. They succeeded in delivering our new branding in 29 countries across four continents, rebranding more than 80 airports and 220 ticket offices within just 180 days.”
Jose Luis Campos
Avianca
One identity, live everywhere,
on the same day.
Avianca’s new identity went live consistently across 29 countries and four continents in 180 days, with the rebrand recognized in UK publication Communicate.
A physical rollout of that size, delivered to a fixed deadline and revealed all at once, gave Avianca control of its own announcement — the market saw a finished brand, not a rollout in progress.
The audit, the regional program structure and the local delivery relationships built for the launch remain in place as Avianca’s brand environment continues to grow.
29
Countries, four continents
180
Days, start to launch
300+
Locations rebranded
Avianca’s estate after launch day — airports, ticket offices, ground fleet and offices carrying one identity across 29 countries.
Scale and secrecy, at the same time
A rebrand of this scale is hard enough without also needing total secrecy until launch.
GLIMMA combined a full asset audit, centrally managed program control from Mexico and Colombia, and close work with Avianca’s own Rebrand team to deliver an enormous physical rollout on a fixed 180-day deadline — without the identity leaking before Avianca was ready to show it.
GLIMMA continues to support Avianca as a long-term partner in maintaining and scaling its global brand environment.
Regional offices. Program control from Mexico and Colombia, with local knowledge of every market in scope.
Read about usAirline sector experience. Airports, ticket offices, ground fleet and point of sale, handled as one scope.
View servicesConfidential delivery. A closed working circle across HR, Marketing and Corporate Affairs, right up to launch day.
View processAudit-led rollout. Every branded asset recorded first, so a 180-day deadline ran on data rather than estimates.
View solutions