Program types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
Keeping a brand consistent after launch: asset data, standards, approvals and lifecycle replacement across the estate.
Sustainability
ESG success is easier to claim than to measure. A look at how companies are moving past generic sustainability metrics towards the practical decisions — materials, transport, energy — that actually change a brand's footprint.
GLIMMA Editorial Team Oct 22nd, 2024
Brand implementation
A brand is judged where people actually meet it — on buildings, vehicles and shop floors. How real-time visibility tools, a curated asset library and bespoke applications close the gap between the digital brand and the physical one.
Tom Hawkins Jan 26th, 2024
Brand implementation
GLIMMA was formed in 2000 from the merger of two graphics manufacturers and now runs brand implementation programmes worldwide. An introduction to how the company is put together and what end-to-end delivery actually covers.
Tom Hawkins Jan 24th, 2024
Brand governance
GLIMMA USA on managing a brand estate across a continent: what changes when asset management goes digital, and why a global perspective produces better answers to local problems.
Chuck Driskell Jan 24th, 2024
Environment transformation
Workplaces now compete with the comfort of home. How company culture gets translated into a physical environment — social workspaces, brand-led interiors, and the design decisions that make people want to be there.
Ross Haxton Nov 17th, 2023
GLIMMA Perspective
From London design agencies to leading GLIMMA's EMEA business: Ross Haxton on translating brand vision into physical environments, and what he has learned running global super-brand programmes.
GLIMMA Editorial Team Nov 17th, 2023
M&A brand integration
Part three of our M&A branding series. Guidelines are the easy part — this is the stage where a new identity has to reach every touchpoint consistently and affordably. Four steps to planning and preparing the rollout.
Ross Haxton Nov 21st, 2022
One email, roughly monthly. No noise.
