Sustainability

Sustainable practice in brand implementation: greener materials, less waste, and lower-impact rollouts.

Sustainability

Beyond Metrics: Redefining Success in ESG Implementation

ESG success is easier to claim than to measure. A look at how companies are moving past generic sustainability metrics towards the practical decisions — materials, transport, energy — that actually change a brand's footprint.

GLIMMA Editorial Team Oct 22nd, 2024

Brand implementation

Revolutionising Brand Presence: Making Tangible The Intangible

A brand is judged where people actually meet it — on buildings, vehicles and shop floors. How real-time visibility tools, a curated asset library and bespoke applications close the gap between the digital brand and the physical one.

Tom Hawkins Jan 26th, 2024

Brand strategy & purpose

Brand Purpose – Do What Matters The Most

Purpose has moved from the marketing department to the boardroom. What the C-suite conversation about profit and purpose now sounds like, and what it takes to embed values in a business strategy rather than bolt them on.

GLIMMA Editorial Team Jan 24th, 2024

Sustainability

Sustainability in Focus: GLIMMA and ESG

What clients actually ask us for: less transport, lower carbon, better product choices and cleaner air. A look at the practical sustainability work behind an ESG strategy.

Ross Haxton Oct 12th, 2022

Brand strategy & purpose

Defining Brand Purpose

Five tips on what makes for a successful Brand Purpose, drawn from a panel of Comms and Branding professionals from purpose-driven brands: authenticity, employee advocacy, triple bottom line, brand experience, and data.

Ross Haxton Sep 14th, 2022

Brand implementation,
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