Tools & technology
Brand visibility from
rollout to governance
A brand programme touches hundreds of sites, multiple suppliers, and several regions. We use technology to keep all of it visible — to us, and to you — so nothing stalls in an inbox, and nothing gets missed on the ground.
The digital layer connecting it all
A large brand rollout creates a coordination problem before it creates a delivery problem. Without a shared system, nobody can answer “where are we?” without a round of calls.
- 01A record of every asset
Existing conditions are digitally captured and stored. A single, trusted baseline.
- 03Ordering and production
Ordering, supplier coordination and production tracking run in systems shaped around your process.
- 02One live view
Programme management: central and regional teams work from the same view, so a rollout’s progress is always visible, without chasing anyone for an update.
- 04Maintenance & lifecycle management
Proactive alerts for audits and assets that need attention, so that your brand stays compliant.
BrandEye — GLIMMA’s digital platform for physical brand management
A centralised platform for managing branded locations, assets, and implementation data. BrandEye gives brand and marketing teams a live view of physical assets on site and in the field — replacing scattered emails and spreadsheets with one dashboard, one source of truth, and one place to check status.
Every asset carries its own record: location, condition, and whether it still meets brand standards and who is responsible for it. Reminders reduce the need for costly third-party audits. Version history means nothing depends on one person’s memory.
500+
vehicles rebranded across Europe
<10
months
BrandEye gave Gate Group real-time visibility of the rebranding programme, with mobile reporting from de-installers feeding directly into a central platform. The platform also supports ongoing fleet maintenance through a bespoke Brand Asset Store for replacement branding.
One connected view of your brand.
Whether you’re rolling out a new identity across fifty locations or managing branding across thousands of vehicles, disconnected spreadsheets and email chains become a problem fast. GLIMMA’s technology connects the process, so everyone — GLIMMA and client teams alike — can see the same six things:
What needs to be implemented
Built for programmes where consistency and scale matter.Built for programmes where scale and consistency matter most.
- Global brand rolloutsCoordinate implementation across countries, regions, and large location networks.
- Fleet programmesTrack vehicles, branding requirements, production, and installation across diverse fleet types.
- RebrandsManage the transition from old identity to new, across every physical asset and location.
- Ongoing brand managementKeep implementation information current as locations, assets, suppliers, and requirements change.
We build online tools for client-specific needs.
We work directly with clients to understand how their teams operate, where the friction sits and what needs to change. When the right tool doesn’t exist, we build it.
A connected system for rollout control
We created a central asset database for survey data, integrated proofing across InDesign and project tracking, and a dynamic project dashboard.
A digital workflow from audit to purchase
Audit data captured in an online Brand Deployment Plan, schematic matching algorithms, data automation, online payments for decal purchases.
A digital storefront for brand assets
Visual identity web-shop with dynamic pricing, signs personalisation, custom account registration system.
Streamlined vehicle handover and delivery
Vehicle handover tool, completion forms, automated project updates, streamlined invoicing request process.
A connected proofing system
Pre-visit questionnaire with focus on efficient audit execution, automated project updates, proofing system linked with project tracker, dynamic dashboards.
Digital catalogue for workplace branding
Online catalogue to support workplace branding activities, sign selection, controlled registration environment, bespoke after checkout process.
Ready to see
the big picture?
Get a clearer view of your brand across every location, asset and implementation programme.