Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
The thinking upstream of a rollout: brand purpose, positioning, and the case a brand makes to its board before anything reaches the estate.
Brand strategy & purpose
Purpose has moved from the marketing department to the boardroom. What the C-suite conversation about profit and purpose now sounds like, and what it takes to embed values in a business strategy rather than bolt them on.
GLIMMA Editorial Team Jan 24th, 2024
Environment transformation
Workplaces now compete with the comfort of home. How company culture gets translated into a physical environment — social workspaces, brand-led interiors, and the design decisions that make people want to be there.
Ross Haxton Nov 17th, 2023
M&A brand integration
Part three of our M&A branding series. Guidelines are the easy part — this is the stage where a new identity has to reach every touchpoint consistently and affordably. Four steps to planning and preparing the rollout.
Ross Haxton Nov 21st, 2022
Brand implementation
Consistency across markets doesn't happen by accident. What a global brand implementation programme is made of, and how it turns a brand vision into something that survives contact with every location it reaches.
Tom Hawkins Oct 10th, 2022
Environment transformation
With most employees wanting to keep working from home at least part of the week, companies have to rethink what the office is for. Five trends shaping how workplaces are being remodelled and repurposed.
Ross Haxton Sep 15th, 2022
Rebrand & refresh
A company faces a rebrand roughly every seven to ten years. Whether to run it in-house or bring in a specialist depends on scope, speed and how much of your team's day job you are willing to interrupt.
GLIMMA Editorial Team Sep 15th, 2022
Brand strategy & purpose
Five tips on what makes for a successful Brand Purpose, drawn from a panel of Comms and Branding professionals from purpose-driven brands: authenticity, employee advocacy, triple bottom line, brand experience, and data.
Ross Haxton Sep 14th, 2022
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