Ford
350+
Showrooms across the network
20+
European countries
1
Graphics solution, deployable locally
3
Partners aligned before rollout began
- Sector
- Automotive
- Location
- 20+ European countries
- Project type
- Dealership network brand rollout
- Service scope
- Strategic input
- Rollout management
- Large-format graphics
Ford of Europe needed to roll out its new branding across more than 350 showrooms in 20+ countries, while maintaining consistency across different markets and enabling local teams to deliver the installation.
The scale of the rollout made the graphics specification critical. Materials had to withstand different climates and building conditions, while remaining practical for local teams to install. Ford needed the right technical solution established before production and rollout began.
GLIMMA worked with Ford of Europe, design agency Imagination and materials partner 3M to define the technical approach, test the graphics solution and manage its rollout across the network.
GLIMMA rolled out Ford of Europe’s new branding across more than 350 showrooms in 20+ countries using a durable graphics solution designed for local installation.
350 showrooms, 20 climates, one finish
Ford of Europe needed its new branding in place across a huge dealership network — more than 350 showrooms spread across more than 20 countries — without losing consistency or quality from one market to the next.
Large-format graphics at this scale have to survive real-world wear across very different climates and building types, and still be deployable by local teams rather than one central crew travelling to every site.
Ford needed a partner who could recommend the right materials and process before committing to a rollout this size, not after problems showed up in the field.
Get the material right first.
GLIMMA worked directly with Ford of Europe and their design agency, Imagination, alongside materials partner 3M, to define the right technical approach before rollout began. Drawing on its installation experience across large-format graphics programmes, GLIMMA recommended a 3M Clearview solution suited to showroom-scale application.
That recommendation was made with delivery in mind from the outset — a solution that could be produced centrally but installed consistently by local teams across more than 20 countries.
The wrong material choice on a 350-site rollout doesn’t show up as a design problem. It shows up two years later, as cost and rework.
Explore our environment transformation solutionsOne material spec,
350 local installations.
GLIMMA implemented the 3M Clearview graphics solution across Ford of Europe’s showroom network, developing and deploying the new branding at scale. The chosen material and application method let graphics be delivered at a local level right across Europe, so showrooms in different countries could be updated on their own timeline without depending on a single centralised installation team. The solution was selected specifically for durability and visual impact, built to stand up to the wear a public-facing showroom environment puts on large-format graphics over time.
Central production, local installation: showrooms across 20+ countries updated on their own timeline without waiting on one travelling crew.
3M Clearview was specified for durability — a public-facing showroom puts years of wear on large-format graphics.
Durable branding.
Deployed locally, everywhere.
The rollout gave Ford of Europe durable, high-impact branding across its showroom network, while also delivering economic and environmental savings over the short and long term compared with less durable alternatives.
Because the solution could be deployed locally, Ford avoided the cost and delay of routing every installation through a single central team.
Getting the technical recommendation right before rollout is what made that possible — the material and the delivery model were chosen together, not in sequence.
20+
European countries
1
Material specification across the network
350+
Showrooms rebranded
The recommendation before the rollout
A showroom rebrand at this scale needs the right technical recommendation before it needs installation — the wrong material choice shows up as cost and rework later.
GLIMMA brought installation experience and a direct working relationship with Ford’s design agency and materials partner, so the graphics solution was right the first time, and could still be delivered locally across more than 20 different markets.
GLIMMA continues to support Ford in maintaining and scaling its European dealership brand environment.
Global partner network. Local installation teams across 20+ European markets, working to one central spec.
Our partner networkRetail environments. Large-format graphics for public-facing showrooms, specified for years of wear.
Retail & customer experienceTechnical specification. Material and method defined with Imagination and 3M before a single site was committed.
How we workRollout management. 350+ showrooms held as one programme, each moving on its own timeline.
Global brand implementation