Arkema
55
Countries in the rollout
Global
Industrial estate
Sustainability
Led material specifications
Digital
Tracking and governance
- Sector
- Industrial & speciality materials
- Location
- Global — 55 countries
- Project type
- Global rebrand rollout
- Service scope
- Asset audits & data capture
- Programme coordination
- Material specification
- Digital tracking & governance
Arkema’s strategic shift towards sustainable, high-performance materials called for a global rebrand across 55 countries — an estate running from industrial sites to offices, each with its own conditions.
The diversity of that estate is what made consistency hard: a production site and a corporate office share a brand but almost nothing about how it gets applied.
GLIMMA ran the rollout through a centralised framework backed by audit technology and digital tracking, so every region in scope could be seen, prioritised and costed from one place.
Delivered a coordinated global rebrand for Arkema across 55 countries, aligned with the company’s sustainability positioning.
A sustainability strategy, 55 countries wide
Arkema’s strategic shift towards sustainable, high-performance materials called for a global rebrand across 55 countries.
The diversity of its estate, from industrial sites to offices, added significant complexity to achieving consistency.
The challenge was translating a strategic repositioning into a structured rollout that embeds sustainability, manages cost and adapts to local conditions.
Audit first, then roll out.
GLIMMA implemented a centralised rollout framework supported by audit technology and digital tracking, giving visibility and prioritisation across every region in scope.
Global asset audits and data capture came before specification, so the programme was built on what the estate actually holds rather than on an estimate of it.
A rebrand built on a sustainability positioning has to actually be delivered sustainably, not just say so.
Learn more about sustainability in brand implementationOne framework,
55 countries deep.
GLIMMA delivered global asset audits and data capture, centralised programme coordination, sustainability-led material specifications, budget optimisation and reporting, and digital tracking and governance. The audit gave the programme its baseline; the material specifications carried the sustainability positioning into what was actually manufactured and installed; and the tracking layer kept 55 countries visible from a single place.
Global asset audits gave the rollout its baseline: 55 countries, industrial sites and offices, captured as one central data set.
Sustainability-led material specifications carried the strategic positioning into what was actually manufactured and installed.
Ambition aligned
with delivery.
The programme aligned Arkema’s brand ambition with operational delivery at scale.
GLIMMA ensured sustainability and consistency were embedded into every stage of implementation, across a 55-country rollout spanning both industrial sites and offices.
Centralised coordination and digital tracking kept budget and progress visible, so a rollout of that spread stayed one managed programme rather than 55 separate projects.
55
Countries rebranded
Global
Industrial and office estate
1
Central programme, tracked end to end
Arkema’s estate rebranded to one specification — industrial sites and offices, across 55 countries.
Values that survive the logistics
A rebrand built on a sustainability positioning has to actually be delivered sustainably, not just say so.
GLIMMA’s sustainability-led material specification, paired with centralised audit and tracking infrastructure, let Arkema roll out a values-driven identity across 55 countries without the values getting lost in the logistics.
GLIMMA continues to support Arkema in scaling its global brand rollout.
Global audits. Every asset captured before a single specification was written.
Brand governanceSustainable specification. Material choices that carry the positioning into what gets built.
SustainabilityCentral coordination. One programme across 55 countries, not 55 separate ones.
View processDigital tracking. Budget, progress and governance visible from one place.
View technology