CarNext
50
Sites rebranded
10
European countries
1
Brand identity across every site format
Audit
Led specification, site by site
- Sector
- Automotive
- Location
- Europe — 10 countries
- Project type
- Multi-site rebrand
- Service scope
- Site audits & assessments
- Concept application
- Product specifications
- Manufacturing & installation
CarNext needed a new brand identity implemented across 50 sites in 10 countries, each with its own format and its own operational constraints.
Consistency was the point, but a template applied blind to 50 different buildings produces installations that fit none of them.
GLIMMA combined central coordination with local delivery, translating the design into detailed, buildable specifications for each individual site.
Delivered a consistent brand rollout for CarNext across 50 sites in 10 European countries.
Fifty sites, ten sets of local conditions
CarNext needed a new brand identity implemented across multiple countries and site formats, each with its own operational constraints.
The challenge was maintaining consistency while adapting to local conditions and delivering efficiently at scale, across 50 sites in 10 countries.
Ten countries means ten regulatory contexts, ten supply situations and fifty buildings that were never designed to carry the same signage.
Audit every site, specify every site.
GLIMMA combined central coordination with local delivery, translating design into detailed, buildable specifications for each individual site.
Site audits and assessments came first, so each location was specified against what was actually there rather than against a generic drawing.
Fifty sites across ten countries means maneuvering around local constraints, not designing as though they are not there.
Explore global brand implementationOne identity,
fifty buildable specs.
GLIMMA delivered site audits and assessments, concept application development, product specifications, and manufacturing and installation across the network. Each site got its own specification derived from one central concept — so the brand stayed identical while the installation detail answered to the building it was going on.
Site audits turn one brand identity into 50 buildable specifications — not one template applied 50 times.
Central coordination with local delivery is what keeps 10 countries reading as one network.
One network,
one recognizable brand.
The programme established a strong and consistent brand presence for CarNext.
The business gained one recognizable identity across a network with very different local operating conditions.
Because every site was specified from its own audit, the installations fit the buildings they went on — consistency in the brand, accuracy in the detail. CarNext’s European network now stands as one identity after rollout — 50 sites, 10 countries, one identity.
50
Sites rebranded
10
Countries covered
1
Consistent brand across the network
A template is not a specification
Fifty sites across ten countries means having to maneuver local constraints at every location.
GLIMMA’s site-audit-first approach turned each site into a detailed, buildable specification rather than a generic template — so CarNext got both consistency and installations that actually fit each site.
GLIMMA continues to support CarNext in maintaining brand consistency across its European site network.
Site audits. Fifty locations surveyed before a single specification was written.
Product specification. Buildable detail per site, derived from one central concept.
Central coordination. One program across 10 countries, delivered locally.
Manufacture and install. Production and installation managed through to sign-off.