Programme types
Touchpoints
Featured work
Retail rollout at Ford
New dealer identity across 256 locations, 50+ showrooms and 20+ countries — in six months.
Global rebrand at ITA Airways
Nine months to make 42 airports feel like one brand — from terminal signage to boarding gates.
Fleet & mobility for Heineken
Entire fleet rewrapped in Champions League livery using certified sustainable films, coordinated centrally.
GLIMMA
Lucy wrote for GLIMMA on brand implementation strategy.
Brand implementation
Fifteen years of brand implementations, from Nokia to hyper-local rebrands, come down to a handful of principles. The five steps that decide whether a programme lands — goals and KPIs, inventory, planning, delivery and governance.
Lucy Langmead Sep 15th, 2022
One email, roughly monthly. No noise.
