Auto Shanghai in China is the must-attend event for the automotive industry in the Far East, attracting over 800,000 visitors. We were enlisted to help Volkswagen (VW) to create an innovative exhibition space for the company’s annual Group Night.
This event is held every year, just before the opening of the Show. Attended by senior representatives from VW’s most important key partners and customers, VW presents the Group’s latest product line-up.
In close collaboration with their European design agency, we assisted in the planning of products, materials specifications and the production.
When dealing with one-off events such as exhibitions, we find that local presence is essential to deal with any unexpected changes or challenges that can emerge at the very last minute. This gives the client greater flexibility and assurance.
The work was co-ordinated by our Asia and Germany offices.