We have worked with SUEZ, a global leader in water and waste management services, for many years. Originally engaged to rollout a rebrand program for one of its companies across 75 sites in 15 countries, the latest rebrand involved 500+ sites in twenty countries.
Completed on time and within budget, we used local production to serve each individual market and keep costs to a minimum by avoiding unnecessary tax and VAT complications.
When SUEZ changed it’s global brand strategy in 2015, bringing together more than 40 companies under their single new brand identity, they turned to us once again. Our role was to project manage and implement their new brand image, including interior and exterior signage, window and vehicle graphics and way finding signage right across the globe.
With simultaneous PR launches in Paris, New York and Beijing, we worked closely with the central communications team to get the new branding in position ‘under wraps’, ready for a big reveal. For this we turned their head office building in Paris into a giant advertising hoarding, using some 1,200m2 of digital printed graphics on the side of their 188m high headquarters in Paris.
We are proud to have won the Transform Award for 'Best Implementation across Multiple Markets' for the global SUEZ rebrand program.