In 2012 Nokia acquired Navteq, a global leader in mapping and location intelligence services. We initially rebranded their specialist fleet of 100+ data capture vehicles from Navteq to HERE.
We worked within short time frames, in some cases as little as 3 weeks from concept to installation, to ensure the new branding was visible as quickly as possible. This included specialist airplane applications that required aviation regulatory approvals.
Subsequently we became their long term partner, drawing on our in-depth brand knowledge to control brand design and to project manage the rollout of wider fleet branding programs globally.
Whilst the brand was managed centrally, the production and installation of the graphics was all carried out locally.