When Mott MacDonald decided to create a new brand identity that would also represent all sub-brands, they needed help in delivering this across 190 locations worldwide.
In addition to implementation, we also provided technical and design support and helped to finalize their brand design guidelines. Taking into account the huge variety of weather conditions in the numerous locations, we added recommendations on materials and technical specifications.
At each location, the local Global Image Management team surveyed the site and identified what sort of signage, both internal and external was needed before moving onto manufacturing and installation.
A comprehensive site survey of every location and a phased approach that started with flagship sites, ensured that the program was delivered in the most efficient way and that quality was controlled throughtout .