HSBC Group Design sought to create individual designs for their workplaces around the world, to reinforce the Employer Brand and to enrich the workspace. This included graphics, architectural and way finding signage.
We worked with HSBC to develop, design and implement a global branding program that brought brand consistency to their work spaces but at the same time, allowing for local customization.
At the hub of this large-scale and award-winning program, we provided central control and input in terms of design, rollout, material specification and installations.
The implementation strategy was based on central control but delivery by local project managers and our local supply network. This provided HSBC with the scope to deliver consistent but customised designs internationally, resulting in lower costs.
We are proud to have won three international awards for our workplace branding program for HSBC.
An environmental approach to signage was adopted. To minimize costs and carbon footprint, all the specified materials were sourced locally, environmentally-friendly and recyclable. Through the innovative mechanical design, the on-going cost of ownership was reduced, with building maintenance staff easily able to carry out day-to-day additions, moves and changes.
Central design, material specifications and quality assurance ensured the signage could be manufactured anywhere around the world, on short delivery times.