When Heineken rebranded their European fleet of vehicles, to feature the famous green bottle, they turned to GLIMMA. Heineken has an extensive distribution network, making the application of the new visuals a challenge. With a wide variety of different vehicles types and sizes, detailed product and application knowledge was required. As central project managers, we co-ordinated the rollout, using the latest digital technology and new generation UV curable inks to reduce environmental impact.
We continue to support the rollout of Heineken’s new branding, applying it to all new and replacement vehicles on an annual basis.
Heineken is an official sponsor to the UEFA Champions League. In 2015 we helped them to kick off their sponsorship in the host city, Berlin, with a campaign which saw 20+ coaches, 8+ mini buses and 40+ Trabants being temporarily rebranded in Heineken’s livery.
As football mania reached fever pitch, Heineken was ready at the airport to greet and transport their VIPs and guests to the Cup Final in true style, using fully branded luxury coaches.
Branding solutions in support of sponsorships or events is all about speed - a fast turnaround to make sure you make the most of the short 'window of opportunity'.
We also helped Heineken to paint the town “Heineken green” for the 2014 final in Lisbon, Portugal. From the airports to the city centre, we produced and installed various branded banners and signage graphics, as well as branding the Tuk Tuk taxis to carry supporters around the city.
The temporary branding was co-ordinated and installed by GLIMMA, using specialist graphics that can be applied and removed quickly.