Brand audits & surveys

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We assist both international and national clients with wide portfolios of branded assets by quantifying and qualifying their brand touch points.

 

This includes physical assets such as buildings and transportation and digital assets such as websites.

During Mergers and Acquisitions, this will include due diligence and strategic brand touchpoint analysis, pilot testing of concepts and technical asset surveys. On behalf of the client, we then manage their digital assets.

We support clients to understand the range of branded assets they have, or are buying, the condition they are in, and their appearance. Goals are often varied – from rebranding, refurbishing or divesting, to quality assurance and compliance checking.  

This is often through  franchisee and licensee networks.

Our global network of audit and survey partners delivers speed, local planning knowledge, cultural understanding and linguistic ability which facilitates strong project execution.

Brand asset audit

Compliance reporting

Data management (intellectual property, trademarks, copyright, design rights, patents)

Technical asset survey

Planning applications

Visual asset management (artwork, photography, touchpoints)

Related projects

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