Multinational vending machine rebrand

Selecta

The Challenge

Selecta recently engaged GLIMMA to carry out a multinational, multi-language rebrand their vending machines throughout 16 countries in 25 different languages.

The key challenge was to rebrand a high number of vending machines in the most cost effective way with all the challenges presented by a multi-lingual implementation.

The Solution

The key to the success of this large scale rebranding program was central management and a detailed delivery plan.

The project management, image management, brand control, materials selection and logistics were all handled centrally. The delivery to site was handled locally with the application of the graphics to the vending machines being carried out by Selecta's service engineers as part of their routine maintenance.

The Benefits

GLIMMA's value engineering approach ensured that both quality and costs were tightly controlled.

Tight quality control ensured that both branding and images were consistent across the programme with the delivery of a durable and safe product ensuring that application and recurring maintenance costs were minimised.