New livery & rebrand for multinational vehicle fleet

Selecta

The Challenge

Selecta recently engaged GLIMMA to carry out a multinational rebrand their vehicle fleet throughout 16 countries.

The key challenge for the change of livery for vehicle fleet was to efficiently manage the creation and delivery of the right graphics for the variety of vehicles to be rebranded.

The Solution

Value engineering was the key to success for this programme. Brand, image and materials selection were all handled centrally to ensure tight control of brand, quality and costs. Application was handled locally to leverage local expertise and minimise logistics costs.

The Benefits

A high quality, durable finish was achieved ensuring consistent, accurate and cost effective branding across all countries and all vehicle types. The approach taken to design, materials selection and manufacturing will ensure that the result is durable ensuring that maintenance costs are minimised and the vehicle's appearance continues to reflect the high standards and core values of Selecta throughout their lifespan.