New vehicle fleet livery & consistent global branding

Gate Gourmet

The Challenge

Gate Gourmet provides catering services to many of the world airlines at airports throughout the world. With their fleet of branded lorries and other vehicles constantly visible to clients and to their clients' customers, it was essential that all vehicles looked fresh and bright. 

Each year, the caterer prepares more than 200 million meals on board, serving more than 250 clients at 100 airports around the world, making it one of the largest global caterers in the aviation industry.

The Solution

For this programme GLIMMA worked as a global implementation partner with Omnimark, the agency that Gate Gourmet had engaged to implement their new corporate identity.

GLIMMA provided project management, the application and maintenance teams, the facilities, programme reporting and a single point of contact for the local Fleet Manager at each location around the world. 

The Benefits

For Omnimark, the partnership with GLIMMA gave them the capability to manage the entire programme, from inception to delivery meaning their client, Gate Gourmet, was able to deal with one supplier throughout the entire global programme.

Diccon Ward, Director - Global Services for GLIMMA, explains: "We bring tremendous additional capability to agencies. They only have to deal with a single partner, instead of several. This is essential in order to achieve a consistent level of quality and a global standard image."

"At the point of delivery, GLIMMA works with local parties, which is both comfortable for the local and central clients as well as being cost effective. By providing project management from the local to the international level, Omnimark and GLIMMA combine the best of both worlds" explains Diccon.

"It provides a balance between thinking globally and working locally."