Consistent branding for international partners

DuPont 5 Star & DuPont Refinish

The Challenge

Achieving consistent branding across multiple countries and applications is a familiar challenge for many organisations.

DuPont 5 Star and DuPont Refinish recently required an easy and reliable way to have signs produced for their business partners, such as body shops, distributors and importers, which were in-line with the new DuPont signage design directive being implemented across Europe.

The Solution

DuPont 5 Star, DuPont Refinish and GLIMMA have jointly developed a wide range of signs to ensure the endorsement of approved partners is represented consistently and effectively with a common, distinct design. DuPont's partners now have greater visibility in the market thanks to these new, international designs, which will achieve consistent branding in each country. 

DuPont Refinish partners will have a choice of signs co-branded with their logo or with the DuPont Refinish logo only. In addition, DuPont 5 Star partners will benefit from GLIMMA experts coming to site to assist with the application on branding to other aspects of their premises.

The Benefits

Thanks to its local signage production and implementation capability around the globe, GLIMMA is able to answer the signage needs of all DuPont 5 Star and DuPont Refinish customers. 

Linda Van Calster, marketing communications manager, DuPont Refinish EMEA, explains, "This is the perfect solution enabling each customer to benefit from their own local contact, while making sure our branding guidelines are followed. Our partnership with GLIMMA will enable us to have a consistent image throughout Europe with quality signage uniting all our customers under one clear visual brand.  We are now able to present all our customers across Europe with an easy solution for all their signage needs."